EU Social Partners Project: Website, Digital Tool and Video

Technologies

The EU cross-sectoral social partners – BusinessEurope, SGI Europe, SMEunited and ETUC, as part of the Integrated Projects of the EU Social Dialogue, conducted a project to support the implementation of their autonomous Framework Agreement on Digitalisation. The agreement was signed in 2020 and the implementation period is three years, supported by funding from the European Commission.

THE CHALLENGE

The challenge was to develop an engaging digital tool to support member organisations of the European cross-sectoral social partners to implement the digitalisation agreement. Exchanges and learning between social partners within and between different countries needed to be made possible.

The project also aimed to raise awareness and promote the agreement as a useful tool for optimising the benefits and dealing with the challenges at work related to digitalisation. 

OUR APPROACH

To start with, we needed to create a platform for exchange and learning. We set up a dedicated website where members of the cross-sectoral social partners could learn about the Framework Agreement on Digitalisation and learn from each other’s initiatives. 

We then created a visually striking and user-engaging digital tool, which allows the user to explore the different elements of the Framework Agreement on Digitalisation. Each element of the graphic is clickable, leading to further information within the agreement. 

In order to support members in sharing best practice examples, we created a digital map of Europe. The map pinpoints the different initiatives of the cross-sectoral social partners all over Europe. Each initiative provides details on the different objectives, actions and findings and where to find further information. 

Finally, in order to raise awareness among members, we created a supportive video, in which each of the EU Social Partners promote their work on the Framework Agreement on Digitalisation. The partners themselves lead the user through the video using narration to explore the website and provide instructions on how to use the digital tool. 

the results

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EU Social Partners Project: Website, Digital Tool and Video

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Regular Insights for a Curious Multinational

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Short videos for Deliver4Europe Campaign

Campaigns

New Website For Natural Mineral Waters Europe (NMWE)

Technologies

#ElectrifyNow – Communications for the Electrification Alliance

Social Media & Comms

A mobile App for EFPIA

Technologies

“The Europe song” music video for the European Commission

Content & Creative

Taxonomy Campaign – Reaching MEPs Through Ads

Advertising

Stella – The Photonics Superhero

Content & Creative

EU Social Partners Project: Website, Digital Tool and Video

Technologies

Regular Insights for a Curious Multinational

Insights & Strategy

Short videos for Deliver4Europe Campaign

Campaigns

New Website For Natural Mineral Waters Europe (NMWE)

Technologies

#ElectrifyNow – Communications for the Electrification Alliance

Social Media & Comms

A mobile App for EFPIA

Technologies

“The Europe song” music video for the European Commission

Content & Creative

Taxonomy Campaign – Reaching MEPs Through Ads

Advertising

Stella – The Photonics Superhero

Content & Creative

MEP EDITION

Measuring the digital impact of Members of the European Parliament.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Subtract 0.1 for every hashtag found in latest post caption
0.5

Digital content

DESCRIPTION
Max.
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of name Google searches conducted in Brussels and home country
0.5
Website has newsletter signup or other email capture form
0.5

Accessibility

DESCRIPTION
Max.
Has a Contact area/box on website
0.5
Has a newsletter signup form on website
0.5
Replied to a public user question/comment on Twitter, Instagram or Facebook in last 7 days
0.5
Has a Wikipedia page
0.5

Trade Association EDITION

Measuring the digital impact of EU Trade Associations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/followers of Secretary General’s personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

NGO EDITION

Measuring the digital impact of EU Non Governmental Organisations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 104 interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of Secretary Generals personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

B2B EDITION

Measuring the digital impact of B2B companies in Europe.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Add 0.1 for every 1k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 followers connections to CEO’s personal profile
0.5
Add 0.1 for every 100 Page followers or Community members
0.5
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5

Web content

Branded content
Max.
Consistent audiovisual identity on all digital platforms
0.5
Published branded content on website or social media in last 7 days
0.5
Audiovisual content
Max.
Website includes a video featuring company and/or product/s
0.5
Published original video and or audio content on YouTube in last 30 days
0.5
Website & Newsletter
Max.
Website appears on first page of Google search in home country
0.5
Add 0.1 for every customer testimonial on website
0.5
Website has newsletter signup or other email capture torm
0.5
Sent out a newsletter in last 30 days
0.5

Digital tools

Advertising
Max.
Ran an ad campaign in last 30 days
0.5
Add 0.1 for every digital platform where an ad campaign has been implemented
0.5
Online events
Max.
Organised an online event for a community and/or prospects in last 30 days
0.5
Add 0.1 for every online event attended in last 30 days
0.5

THE CORPORATE EDITION

Measuring the digital impact of inhouse EU Public Affairs teams.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Description
Max.
Has a verified (blue tick) profile/page on Twitter, Facebook or Instagram
0.5
Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add O for everv tweet with 10+ interactions in last 7 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add o for every post with 20+ interactions in last 30 davs
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of the Head of Office persona Profile
0.5
Add 0.1 for every 200 Page Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in ast 30 davs
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 davs
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Website

Description
Max.
EU webpage appears on ist page of Google search (in Brussels) for company name
0.5
EU webpage has newsletter signup or other email capture form
0.5
EU office is mentioned on the company’s Wikipedia page
0.5

Digital content

Description
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on Youtube in last 30 days
0.5
Published live video and or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5