A mobile App for EFPIA

Technologies

THE CLIENT

The European Federation of Pharmaceutical Industries and Associations (EFPIA) is a Brussels-based trade association and lobbying organisation, founded in 1978. It represents the research-based pharmaceutical industry operating in Europe.

THE CHALLENGE

The communications team was looking for better ways to keeping their members updated on the association’s latest policy positions.

At that point, a lot of the key messages were in documents, presentations, and the members area of the website, which made it challenging for members to access, particularly on the go.

APPROACH

In coordination with EFPIA’s team we agreed that building a mobile application would be the most efficient way of addressing the challenge described above. The application would have all of the key messages and positions organised and easily accessible.

The last decision that needed to be made concerned the development approach. We had two choices: building native apps for both iOS and Andriod, or building a hybrid app that would be single code based and work well on all of the devices.

The decision was made to go with the hybrid app approach as it halved development costs, made maintenance easier, and checked every box in terms of functionalities.

the results

Three years later, the app can be found on both Apple’s App Store and Google Play Store and is regularly used by EFPIA’s members.

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