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MAYA TAAL

Senior Consultant

Maya has over 15 years of experience in communications and is a skilled copywriter. She started her career in the human rights field in the United States and has since branched out in many different directions, including work for the EU institutions, the corporate sphere and the startup world. She loves working on creative branding projects, talking politics and drinking endless amounts of coffee.

MEP EDITION

Measuring the digital impact of Members of the European Parliament.

total score

11.0/11.0

	Max.
The Right Street prediction point	1.0

Social media

Twitter	Max.
Follower/Following ratio divided by 10	1.0
Add 0.1 for every 2k followers	0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days	0.5

Linkedin	Max.
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days	0.5

TikTOk	Max.
Add 0.1 for every post published in last 7 days	0.5
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Facebook	Max.
Add 0.1 for every post published in last 7 days	0.5
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Instagram	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5
Subtract 0.1 for every hashtag found in latest post caption	0.5

Digital content

DESCRIPTION	Max.
Published original video and/or audio content on YouTube in last 30 days	0.5
Published live video and/or audio content in last 30 days	0.5
Hosted a live virtual event in last 30 days	0.5

Website

DESCRIPTION	Max.
Website appears on first page of name Google searches conducted in Brussels and home country	0.5
Website has newsletter signup or other email capture form	0.5

Accessibility

DESCRIPTION	Max.
Has a Contact area/box on website	0.5
Has a newsletter signup form on website	0.5
Replied to a public user question/comment on Twitter, Instagram or Facebook in last 7 days	0.5
Has a Wikipedia page	0.5

Trade Association EDITION

Measuring the digital impact of EU Trade Associations based in Brussels.

total score

11.0/11.0

	Max.
The Right Street prediction point	1.0

Social media

Twitter	Max.
Divide Follower/Following ratio by 10	1.0
Add 0.1 for every 2k followers	0.5
Add al for every tweet with 10+ interactions in last 7 days	0.5

Linkedin	Max.
Add 0.1 for every 100 connections/followers of Secretary General’s personal Profile	0.5
Add 0.1 for every 200 Page/Community followers	0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days	0.5

Facebook	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Instagram	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

TikTOk	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Other	Max.
Profile spotted on other community platforms (e.g. Reddit)	0.5

Digital Content

DESCRIPTION	Max.
Published branded content on website or social media in last 30 days	0.5
Published original video and/or audio content on YouTube in last 30 days	0.5
Published live video and/or audio content in last 30 days	0.5
Hosted a live virtual event in last 30 days	0.5
Advertising spotted on social media, Youtube or Google	0.5

Website

DESCRIPTION	Max.
Website appears on first page of Google search conducted in Brussels	0.5
Website has newsletter signup or other email capture form	0.5
Has a Wikipedia page	0.5

NGO EDITION

Measuring the digital impact of EU Non Governmental Organisations based in Brussels.

total score

11.0/11.0

	Max.
The Right Street prediction point	1.0

Social media

Twitter	Max.
Divide Follower/Following ratio by 10	1.0
Add 0.1 for every 2k followers	0.5
Add al for every tweet with 104 interactions in last 7 days	0.5

Linkedin	Max.
Add 0.1 for every 100 connections/ followers of Secretary Generals personal Profile	0.5
Add 0.1 for every 200 Page/Community followers	0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days	0.5

Facebook	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Instagram	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

TikTOk	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Other	Max.
Profile spotted on other community platforms (e.g. Reddit)	0.5

Digital Content

DESCRIPTION	Max.
Published branded content on website or social media in last 30 days	0.5
Published original video content on YouTube in last 30 days	0.5
Published live video and/or audio content in last 30 days	0.5
Hosted a live virtual event in last 30 days	0.5

Website

DESCRIPTION	Max.
Website appears on first page of Google search conducted in Brussels	0.5
Website has newsletter signup or other email capture form	0.5
Has a Wikipedia page	0.5

B2B EDITION

Measuring the digital impact of B2B companies in Europe.

total score

11.0/11.0

	Max.
The Right Street prediction point	1.0

Social media

Twitter	Max.
Add 0.1 for every 1k followers	0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days	0.5

Linkedin	Max.
Add 0.1 for every 100 followers connections to CEO’s personal profile	0.5
Add 0.1 for every 100 Page followers or Community members	0.5
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days	0.5

Facebook	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Instagram	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

TikTOk	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Web content

Branded content	Max.
Consistent audiovisual identity on all digital platforms	0.5
Published branded content on website or social media in last 7 days	0.5

Audiovisual content	Max.
Website includes a video featuring company and/or product/s	0.5
Published original video and or audio content on YouTube in last 30 days	0.5

Website & Newsletter	Max.
Website appears on first page of Google search in home country	0.5
Add 0.1 for every customer testimonial on website	0.5
Website has newsletter signup or other email capture torm	0.5
Sent out a newsletter in last 30 days	0.5

Digital tools

Advertising	Max.
Ran an ad campaign in last 30 days	0.5
Add 0.1 for every digital platform where an ad campaign has been implemented	0.5

Online events	Max.
Organised an online event for a community and/or prospects in last 30 days	0.5
Add 0.1 for every online event attended in last 30 days	0.5

THE CORPORATE EDITION

Measuring the digital impact of inhouse EU Public Affairs teams.

total score

11.0/11.0

	Max.
The Right Street prediction point	1.0

Social media

Description	Max.
Has a verified (blue tick) profile/page on Twitter, Facebook or Instagram	0.5

Twitter	Max.
Follower/Following ratio divided by 10	1.0
Add 0.1 for every 2k followers	0.5
Add O for everv tweet with 10+ interactions in last 7 days	0.5

Facebook	Max.
Add 0.1 for every post with 20+ interactions in last 30 days	0.5

Instagram	Max.
Add o for every post with 20+ interactions in last 30 davs	0.5

Linkedin	Max.
Add 0.1 for every 100 connections/ followers of the Head of Office persona Profile	0.5
Add 0.1 for every 200 Page Community followers	0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in ast 30 davs	0.5

TikTOk	Max.
Add 0.1 for every post with 20+ interactions in last 30 davs	0.5

Other	Max.
Profile spotted on other community platforms (e.g. Reddit)	0.5

Website

Description	Max.
EU webpage appears on ist page of Google search (in Brussels) for company name	0.5
EU webpage has newsletter signup or other email capture form	0.5
EU office is mentioned on the company’s Wikipedia page	0.5

Digital content

Description	Max.
Published branded content on website or social media in last 30 days	0.5
Published original video and/or audio content on Youtube in last 30 days	0.5
Published live video and or audio content in last 30 days	0.5
Hosted a live virtual event in last 30 days	0.5
Advertising spotted on social media, Youtube or Google	0.5