Content & Creative

We help you stand out with content that brings home your message in innovative ways, engaging your audience and holding their interest. 

CREATIVITY CUTS THROUGH

Navigating the realm of public affairs often involves grappling with intricate, technical, and, let’s face it, less-than-thrilling subjects.

At the same time, policymakers and other stakeholders are bombarded with messages from various industries on a regular basis.

Assuming you’ve already formulated your strategy, defined your messages, and identified your target audience – how do you make your content stand out? How do you break through the noise these audiences are constantly exposed to?

All the algorithm hacks or advertising budgets in the world will not get you there if your content is not interesting, relevant, or entertaining.

Too many communicators start thinking about channels (we want to do a campaign on LinkedIn!) content formats (we want an animation) without attempting to understand what their audiences are actually interested in.

START WITH THE AUDIENCE 

Understanding this and then using that as a basis for creating a solid concept which then serves as a foundation for content is at the core of our approach when it comes to content production.

      1. Start with the audience. Understand what kind of information they find valuable, what they actually care about, what will make them engage and where to “find” them

      1. Develop a general content theme that takes into account what we know about our audience

      1. Use the theme to couch in key messages and, use it as a common thread for all content.

    FEATURED CASE STUDIES

    #NoSalternative

    Advertising

    “The Europe song” music video for the European Commission

    Content & Creative

    contact us for a free audit of your communications

    MEP EDITION

    Measuring the digital impact of Members of the European Parliament.

    total score

    11.0/11.0

    Max.
    The Right Street prediction point
    1.0

    Social media

    Twitter
    Max.
    Follower/Following ratio divided by 10
    1.0
    Add 0.1 for every 2k followers
    0.5
    Add 0.1 for every tweet with 10+ interactions in last 7 days
    0.5
    Linkedin
    Max.
    Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
    0.5
    TikTOk
    Max.
    Add 0.1 for every post published in last 7 days
    0.5
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Facebook
    Max.
    Add 0.1 for every post published in last 7 days
    0.5
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Instagram
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Subtract 0.1 for every hashtag found in latest post caption
    0.5

    Digital content

    DESCRIPTION
    Max.
    Published original video and/or audio content on YouTube in last 30 days
    0.5
    Published live video and/or audio content in last 30 days
    0.5
    Hosted a live virtual event in last 30 days
    0.5

    Website

    DESCRIPTION
    Max.
    Website appears on first page of name Google searches conducted in Brussels and home country
    0.5
    Website has newsletter signup or other email capture form
    0.5

    Accessibility

    DESCRIPTION
    Max.
    Has a Contact area/box on website
    0.5
    Has a newsletter signup form on website
    0.5
    Replied to a public user question/comment on Twitter, Instagram or Facebook in last 7 days
    0.5
    Has a Wikipedia page
    0.5

    Trade Association EDITION

    Measuring the digital impact of EU Trade Associations based in Brussels.

    total score

    11.0/11.0

    Max.
    The Right Street prediction point
    1.0

    Social media

    Twitter
    Max.
    Divide Follower/Following ratio by 10
    1.0
    Add 0.1 for every 2k followers
    0.5
    Add al for every tweet with 10+ interactions in last 7 days
    0.5
    Linkedin
    Max.
    Add 0.1 for every 100 connections/followers of Secretary General’s personal Profile
    0.5
    Add 0.1 for every 200 Page/Community followers
    0.5
    Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
    0.5
    Facebook
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Instagram
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    TikTOk
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Other
    Max.
    Profile spotted on other community platforms (e.g. Reddit)
    0.5

    Digital Content

    DESCRIPTION
    Max.
    Published branded content on website or social media in last 30 days
    0.5
    Published original video and/or audio content on YouTube in last 30 days
    0.5
    Published live video and/or audio content in last 30 days
    0.5
    Hosted a live virtual event in last 30 days
    0.5
    Advertising spotted on social media, Youtube or Google
    0.5

    Website

    DESCRIPTION
    Max.
    Website appears on first page of Google search conducted in Brussels
    0.5
    Website has newsletter signup or other email capture form
    0.5
    Has a Wikipedia page
    0.5

    NGO EDITION

    Measuring the digital impact of EU Non Governmental Organisations based in Brussels.

    total score

    11.0/11.0

    Max.
    The Right Street prediction point
    1.0

    Social media

    Twitter
    Max.
    Divide Follower/Following ratio by 10
    1.0
    Add 0.1 for every 2k followers
    0.5
    Add al for every tweet with 104 interactions in last 7 days
    0.5
    Linkedin
    Max.
    Add 0.1 for every 100 connections/ followers of Secretary Generals personal Profile
    0.5
    Add 0.1 for every 200 Page/Community followers
    0.5
    Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
    0.5
    Facebook
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Instagram
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    TikTOk
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Other
    Max.
    Profile spotted on other community platforms (e.g. Reddit)
    0.5

    Digital Content

    DESCRIPTION
    Max.
    Published branded content on website or social media in last 30 days
    0.5
    Published original video content on YouTube in last 30 days
    0.5
    Published live video and/or audio content in last 30 days
    0.5
    Hosted a live virtual event in last 30 days
    0.5

    Website

    DESCRIPTION
    Max.
    Website appears on first page of Google search conducted in Brussels
    0.5
    Website has newsletter signup or other email capture form
    0.5
    Has a Wikipedia page
    0.5

    B2B EDITION

    Measuring the digital impact of B2B companies in Europe.

    total score

    11.0/11.0

    Max.
    The Right Street prediction point
    1.0

    Social media

    Twitter
    Max.
    Add 0.1 for every 1k followers
    0.5
    Add 0.1 for every tweet with 10+ interactions in last 7 days
    0.5
    Linkedin
    Max.
    Add 0.1 for every 100 followers connections to CEO’s personal profile
    0.5
    Add 0.1 for every 100 Page followers or Community members
    0.5
    Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
    0.5
    Facebook
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Instagram
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    TikTOk
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5

    Web content

    Branded content
    Max.
    Consistent audiovisual identity on all digital platforms
    0.5
    Published branded content on website or social media in last 7 days
    0.5
    Audiovisual content
    Max.
    Website includes a video featuring company and/or product/s
    0.5
    Published original video and or audio content on YouTube in last 30 days
    0.5
    Website & Newsletter
    Max.
    Website appears on first page of Google search in home country
    0.5
    Add 0.1 for every customer testimonial on website
    0.5
    Website has newsletter signup or other email capture torm
    0.5
    Sent out a newsletter in last 30 days
    0.5

    Digital tools

    Advertising
    Max.
    Ran an ad campaign in last 30 days
    0.5
    Add 0.1 for every digital platform where an ad campaign has been implemented
    0.5
    Online events
    Max.
    Organised an online event for a community and/or prospects in last 30 days
    0.5
    Add 0.1 for every online event attended in last 30 days
    0.5

    THE CORPORATE EDITION

    Measuring the digital impact of inhouse EU Public Affairs teams.

    total score

    11.0/11.0

    Max.
    The Right Street prediction point
    1.0

    Social media

    Description
    Max.
    Has a verified (blue tick) profile/page on Twitter, Facebook or Instagram
    0.5
    Twitter
    Max.
    Follower/Following ratio divided by 10
    1.0
    Add 0.1 for every 2k followers
    0.5
    Add O for everv tweet with 10+ interactions in last 7 days
    0.5
    Facebook
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 days
    0.5
    Instagram
    Max.
    Add o for every post with 20+ interactions in last 30 davs
    0.5
    Linkedin
    Max.
    Add 0.1 for every 100 connections/ followers of the Head of Office persona Profile
    0.5
    Add 0.1 for every 200 Page Community followers
    0.5
    Add 0.1 for every Profile or Page/ Community post with 20+ interactions in ast 30 davs
    0.5
    TikTOk
    Max.
    Add 0.1 for every post with 20+ interactions in last 30 davs
    0.5
    Other
    Max.
    Profile spotted on other community platforms (e.g. Reddit)
    0.5

    Website

    Description
    Max.
    EU webpage appears on ist page of Google search (in Brussels) for company name
    0.5
    EU webpage has newsletter signup or other email capture form
    0.5
    EU office is mentioned on the company’s Wikipedia page
    0.5

    Digital content

    Description
    Max.
    Published branded content on website or social media in last 30 days
    0.5
    Published original video and/or audio content on Youtube in last 30 days
    0.5
    Published live video and or audio content in last 30 days
    0.5
    Hosted a live virtual event in last 30 days
    0.5
    Advertising spotted on social media, Youtube or Google
    0.5