An EPIC product launch for HySpex camera

Research and development company NEO wanted to launch its HySpex SWIR-640 hyperspectral camera to a new and larger audience. In partnership with EPIC (leading association in the photonics industry), we planned and executed a product launch across multiple digital platforms.

The launch included our product video, a YouTube live event and a paid campaign on the Google Display Network, LinkedIn and Facebook. The launch has gained for HySpex a greater online reach and more sales leads, on the back of high quality “pull” content and an optimised “push” campaign.