Social Media Support for Viessmann
At the beginning of 2021, Viessmann Group’s public affairs and sustainability team was looking for ways to improve its presence on social media as a way of positioning the brand on societal issues, by establishing itself as a thought leader in topics such as heating and climate change.
Following a 5 month testing period, besides developing the necessary foundation and workflows for Viessmann’s social media presence, we also increased the follower count by 800% and tripled the number of organic impressions and visits on the account.