Subsidiarity is a Word campaign
We have long experience in packaging highly technical or dry topics into compelling stories and memorable content. Back in 2007 our “Subsidiarity is a Word” campaign convinced over 30 dictionaries to recognise the clumsiest word in the Lisbon Treaty, and was reported in dozens of media outlets Europe-wide. As part of the campaign we created a real life superhero character who climbed buildings and jumped from bridges to raise awareness of the subsidiarity principle.