The European Biostimulant Industry Council (EBIC) represents the biostimulant industry. The secretariat (operated by Prospero & Partners) wanted to raise biostimulant awareness and understanding among EU policy makers ahead of a Triologue vote. We quickly conceived and executed a digital advocacy campaign around the narrative “room to grow”. We developed a series of audiovisual and graphical content that we paired with key policy information and delivered with targeted community engagement. This helped EBIC to deliver a successful outcome (and digital advocacy case study) for its members and enabled us to develop a longer term digital communications and advocacy strategy.