Natural Mineral Waters Europe is a non-profit trade association founded in 2003 as the European Federation of Bottled Waters (EFBW) in Brussels. They are focusing on linking all of the individual European natural mineral and spring water associations.
In 2020, The Right Street Digital and NMWE have envisioned and developed the organisation’s new name, logo, visual identity and branding.
To unveil the new identity to policymakers in the Brussels bubble, as well as the wider public, The Right Street developed a new look for the website. A multi-platform campaign (Twitter, Facebook, Youtube, Google and LinkedIn) was executed, which consisted of an introductory re-branding video and Audiograms which focused on NMWE members and their stories.
The campaign broke the organisation’s record in views and engagement on Youtube and Twitter, resulting in 12k unique visits to the newly created website.