LightingEurope is the voice of the lighting industry, based in Brussels and representing 30 companies and national associations. Together these members account for over 1,000 European companies, a majority of which are small or medium-sized. They represent a total European workforce of over 100,000 people and an annual turnover exceeding 20 billion euro.
We have created and executed a tailor-made four-part training for core members of the association. The focus of these sessions was on social media tools and tactics. We have helped them understand and utilise their own voices in a way that will emphasise their joint message.