"Guardians of Natural Water" video and campaign
EFBW is a trade association that promotes natural mineral water, spring water and other types of bottled waters before EU regulatory authorities and international organisations. We conceived and produced a flagship video project showcasing the work of EFBW members. We filmed “The Guardians of Natural Water” in 5 European countries and promoted the video with a custom made website and social media campaign, which delivered 40x more impressions and 8x times more engagement than the industry standard.