GFA, the Directorate-General for Communications Networks, Content and Technology of the European Commission and the Slovenian Presidency of the EU hired The Right Street to provide strategic support and to create the content for a successful campaign for the event “From Ambition to Action: A High-Level Conference on AI” that took place in Slovenian and online on the 14&15 September 2021.

TRS provided advice and input on how to best reach and involve a very broad audience with an interest in AI and digitalisation in Europe and internationally. Furthermore, we developed the entire visual identity of the event and prepared a full social media camping, inclusive of key messages, publication calendar, visuals and two promotional videos based on the success of past events. We created specific content to be used during the event such as the presentation template, the event brochure for participants, and three video interviews with international AI experts from third countries.

The event welcomed more than 1.000 online participants and more than 200 visitors attending live.