The European Voluntary Service (EVS) wanted to celebrate their 20th anniversary in 2016 with a pan-European social media campaign. The result was to reach at least one million people on social media within 10 months, as part of EVS efforts to increase the number of organisations and volunteering opportunities in its database. We delivered over 250 original posts across four social networks, managed social media buying for six BBC-produced videos, and hosted a series of live streams and live tweets from the annual European Youth Event in Strasbourg. We also conceived Best Volunteer Ever, a competition that helped our campaign exceed all targets.