We conceived and implemented the digital advertising across platforms for the promotion of the Launch event for the Alliance of an industrial group of companies active in mid-infrared technologies – Mid IR Alliance. Using a multidisciplinary approach via precise Google Display, Search, YouTube and LinkedIn ads, we successfully targeted the niche audience, raised awareness and gathered registrations for the client. Through remarketing, we engaged the audience after the initial contact with the Mid IR Alliance website and increased the overall number of registrations for the Launch event.