TAKE-OFF  is a project by CO2 Value Europe (CVE), an international and non-profit association representing the Carbon Capture & Utilisation (CCU) community in Europe. The association attracts over 70 pioneer members covering the entire CO2 value chain.

The project aims to produce more energy-efficient and high environmental performance Sustainable Aviation Fuel (SAF) at a lower cost to decrease the carbon footprint and climate impact of flying. 

We created a visual identity for the whole project: 

– a comprehensive Brand Guide document, including cover colour palette, typography, rules for using the visual identity in print & digital, and the use of taglines, names and abbreviations. 

– visual assets to be used in both internal and external communications and presentations. 

– a custom website, completely responsive and scalable, with an intranet section for their members.