"ElectrifyNow!" campaign for the Electrification Alliance

The Electrification Alliance, a group of ten associations representing the value chain of the electric energy systems, hired The Right Street to run a campaign across 2021 aimed at policymakers to persuade them of the value of electrification and motivating them to support it with an adequate policy framework. A secondary goal was the creation of a Twitter community for electrification that would see the EA as its point of reference.

The campaign included a strategic analysis of the target audience and a plan that relied on multiple channels, such as the website, multiple videos, a dedicated Twitter channel and a digital event. TRS developed messages and supporting content for all the platforms while monitoring constantly the impact of the campaign, which successfully engaged policymakers of different European institutions.