An EPIC product launch for HySpex cameraResearch and development
company NEO wanted to launch its HySpex SWIR-640 hyperspectral camera to
a new and larger audience. In partnership with EPIC (leading association in the photonics industry), we planned and executed a product launch across multiple digital platforms.
The launch included our product video, a YouTube live
event and a paid campaign on the Google Display Network,
LinkedIn and Facebook. The launch has gained for HySpex a greater
online reach and more sales leads, on the back of high quality “pull”
content and an optimised “push” campaign.