A new brand for Novartis

Novartis is one the largest pharmaceutical companies in the world, and at the forefront of using artificial intelligence and machine learning to improve their internal processes.

One of Novartis’ projects aims to revolutionise how the company does financial forecasting. To help the process of internal adoption of the new forecasting tool, Novartis’ Digital Finance team wanted to create a new brand and promotional content.

The Right Street developed a narrative, visual identity and promotional video while helping the client to find the right name for the tool.