Why is Photonics less well known than Photophobia?

It’s not right that “photophobia” (fear of light) is googled more every day than “photonics” (science of light). How can there be more people who are afraid of light than people who are interested in the technology that harnesses it?
So together with our friends at EPIC, we’re running a campaign to introduce more people to the world of Photonics technologies.
Join the #GooglePhotonics challenge on 21 October.
Watch the music video by Stella & The Photonics.
I wrote a 1970s flamenco rock anthem for the #photonics industry.#StellaPhotonics#DayofPhotonics2021 pic.twitter.com/QIbeJaNInu
— Richard Medic (@happeningo) September 23, 2021
How many of you can we convince to #GooglePhotonics on 21 October?
— The Right Street digital (@TheRightStreet) October 5, 2021
Find out more and get a reminder on the international #dayofphotonics2021!https://t.co/7WG8BHzifv#laser #photonics pic.twitter.com/XXBbAOLH5p
We’re specialists in marketing and lead generation for the Photonics sector – because we’re genuinely passionate about Photonics. See more about that here.