TRS ROADBOOK: an easier way to do communication strategies
In digital communications and advocacy, you must be agile enough to begin, accelerate or change direction quickly. This is why traditional frameworks for developing communication strategies don’t work anymore.
If you’d like to try an easier way to do communication strategies, click below to get your free and editable version of the TRS Roadbook.
5 reasons most communication strategies are bullshit
Most communication strategies aren’t “strategies” at all. They are just communication plans peppered with some bullshit aspirations and vanity metrics.
Most communication strategies are based on bullshit assumptions, with little regard to the basic principles of data-driven testing, measuring and learning.
Most communication strategies are a poorly crafted pastiche of previous strategies, hastily collected “client inputs” and bullshit buzzwords.
Most communication strategies aren’t executed in the way they were intended, typically because they fail to manage bullshit expectations.
Most communication strategies are far too rigid for today’s digital landscape. Are you that confident that the Twitter algorithm won’t change next week?
A roadbook for EU communicators, advocates and marketers
If you’re communicating or advocating on behalf of industry, a non-governmental sector or public institution, you know it’s very different to selling a product or service.
You’re in the business of selling a message, building awareness and managing reputations. Unlike B2C and B2B communications, your “end goal” is typically less relevant to your success than how you navigate the journey along the way.
We created the TRS Roadbook to help you navigate the journey: defining your purpose, mapping the landscape, finding your voice, building a community, developing campaigns and designing “peak moments”.
It’s a simple, proven way to get to where you really want to go.