Over the past year, some digital spaces have become more crowded and competitive. Others, such as TikTok and podcasts, have presented new opportunities.

To reflect a digital landscape that’s constantly changing, we’ve once again updated our formulas for the various editions of The D Scale. See the 2022 formulas below or contact Klym for your free Digital Impact Score.

What’s The D Scale?

We created The D Scale to help you measure and improve your Digital Impact. It’s a simple formula with quantitative metrics to score your reach, engagement and influence online. The variables can be customised to reflect your target audience and strategic objectives.

Since launching the first edition of The D Scale in 2019, we’ve produced special editions for Members of the European Parliament, trade associations and NGOs in Brussels, as well as B2B companies and corporations worldwide.

Why “Digital Impact”?

Digital Impact is hard to measure. It means different things to different people, and metrics can be easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.

Digital Impact is the capacity and willingness to reach, engage and influence the people you care about. Digital Impact enables you to build the reputation, trust and influence you need to shape the digital landscape. You don’t need to be digital ninjas or social media gurus to achieve this. You just need to be willing to progress, regardless of your starting point.

The D Scale: 2022 Editions