The D scale: New editions for 2021
We created The D Scale to help you measure and improve your Digital Impact. It’s a simple formula with quantitative metrics to score your reach, engagement and influence online. The variables can be customised to reflect your target audience and strategic objectives.
Since launching the first edition of The D Scale in 2019, we’ve produced special editions for Members of the European Parliament, trade associations and NGOs in Brussels, as well as B2B companies worldwide.
We provide a free digital impact score to anyone who’d like to have more Digital Impact. Contact us today for your free score!
The D Scale: 2021 Editions
In January 2021, we updated the basic formulas for the various editions of The D Scale*. The updates reflect a digital landscape that has seen huge changes in the last 12 months. Some digital spaces have become more crowded and competitive. Others, such as virtual meetings and events, have presented new opportunities.
*Formulas below: THE MEP EDITION / TRADE ASSOCIATIONS / NGO’s / B2B (EUROPE)
What’s The D Scale?
We designed The D Scale not to score performance, but to chart progress. Our scale shows the impact of any person or organisation on their digital landscape. The final score (from 0 to 11) is calculated according to a customised formula developed by The Right Street. After manually extracting public profile data on a given day, we apply our formula to deliver the final score.
What’s “Digital Impact”?
Digital Impact is hard to measure. It means different things to different people, and metrics can be easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.
For The Right Street, Digital Impact means the capacity and willingness to reach, engage and influence the people you care about. Digital Impact enables us to build the reputation, trust and influence we need to shape the digital landscape.
We don’t need to be digital ninjas or social media gurus to achieve this. We just need to be willing to progress, regardless of our starting point.