If you’re a corporation and want to measure the impact of your digital advocacy efforts, The Corporate Edition of The D Scale will help you do it without 3rd party tools or consultants.

In Autumn 2021 we developed this new edition of The D Scale by building on our existing formulas for trade associations, NGOs and B2B businesses. We launched the first edition of The D Scale in 2019.

Check out the new formula below. You can calculate your own digital impact score or we can calculate it for you – FREE of charge. Contact us here.

We created The D Scale to help you measure and improve your Digital Impact. It’s a simple formula with quantitative metrics to score your reach, engagement and influence online. The variables can be customised to reflect your target audience and strategic objectives.

Since launching the first edition of The D Scale in 2019, we’ve produced special editions for Members of the European Parliament, trade associations and NGOs in Brussels, as well as B2B companies worldwide.

What’s The D Scale?

We designed The D Scale not to score performance, but to chart progress. Our scale shows the impact of any person or organisation on their digital landscape. The final score (from 0 to 11) is calculated according to a customised formula developed by The Right Street. After manually extracting public profile data on a given day, we apply our formula to deliver the final score.

What’s “Digital Impact”?

Digital Impact is hard to measure. It means different things to different people, and metrics can be easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.

For The Right Street, Digital Impact means the capacity and willingness to reach, engage and influence the people you care about. Digital Impact enables us to build the reputation, trust and influence we need to shape the digital landscape.

We don’t need to be digital ninjas or social media gurus to achieve this. We just need to be willing to progress, regardless of our starting point.