Amanda Smit
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value
+61 (383) 76-62-84
121 King St, Melbourne VIC 3000, Australia


We’ve developed a formula for any individual or organisation to score their “digital impact”. It’s a simple way you can track, learn from and improve your digital impact over time.

We’ve created The D Scale editions with customised formulas for Members of the European Parliament, NGOs and trade associations in Brussels.

We offer a (free) D Scale score for anyone who’d like to improve their digital impact.
Contact us at The Right Street for a chat!

A digital Wild West

We know that digital communications can improve lives and strengthen democracies. But today’s digital landscape favours the divisive and dishonest. We’re witnessing the promise of a new frontier in communication and advocacy giving way to a digital Wild West.

To make a real impact on the digital landscape, policy makers and stakeholders will need to find and shape their own digital frontier.

We want to help, and to learn.

What’s digital impact?

“Digital impact” is hard to measure. It means different things to different people, and metrics are too easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.

For us, digital impact is to reach, engage and influence the people you care about.

The more digital impact we have, the more we can shape the digital landscape around us. We don’t need to be digital ninjas or social media gurus to achieve this. We just need to be willing to progress, regardless of our starting point.

Introducing “The D Scale”

We designed The D Scale not to score performance, but to chart progress.

Our scale shows the impact of any person or organisation (known as a digital “profile”) on their digital landscape.

The final score (from 0 to 11) is calculated according to a customised formula developed by The Right Street. After manually extracting public profile data on a given day, we apply our formula and deliver a final score to the individual or organisation. By repeating the process every 3 months, anyone can chart, learn from and improve their digital impact over time.