Let me tell you about my digital advocacy research in the last year. It started out as a thesis for my studies and now I proudly present it to you.

During my research, I firstly went through communication and political theories that helped me define the biblical meaning of digital advocacy, the niche that is so young and often confused with its older brothers – marketing, PR or advertising.

In the meantime, I have been getting opinions from the field, at meetings, events and calls, backed up by a survey that was completed by around 50 representatives of Brussels agencies, trade associations and other stakeholders connected to the topic. It took a while to collect enough data for the final report to be credible, especially with all the changes digital advocacy has been going through due to that well-known virus. Then the data had to be analysed and put together in a report.

Have a look at the document and make your own conclusions about the state of digital advocacy in Brussels today. I have made mine and can tell you it will stick around in this business for a while!

I would like to thank all the brilliant professionals who completed the survey and helped with my research. It was definitely an interesting journey and I can tell that my discovery of digital advocacy (hopefully it will get a nice acronym soon, maybe DA?) only starts here.

Enjoy the read and feel free to drop me a message anytime on LinkedIn.

Sincerely Klym
Digital Account Manager at The Right Street.