LinkedIn went live 18 years ago. That’s earlier than Facebook, although most of us didn’t join that early in the game. Why? Because we have all considered LinkedIn a dumping ground for old CVs. Well, those times are long gone.

LinkedIn today has over 700 million members and just in 2020 saw an increase of 60% in published content. A lot of Brussels-based professionals and organisations are members of the platform, but we don’t see them using it effectively for advocacy. It is usually a mix of self-promotion and job hunting, but not a lot of useful content being produced or engaged with.

It’s not too late to start taking LinkedIn seriously.

We hosted a live discussion on:

• How are policymakers using LinkedIn?
• Should you be using a personal or organisation account?
• What kind of content works best?
• Which tactics and tools can help to increase impact?
• How does LinkedIn advertising work?
• Which LinkedIn features should you be using in 2021?
• What are the key differences between LinkedIn’s Premium plans?