A question we hear all the time at The Right Street is: how do you measure the impact of your digital communications and advocacy work?

We created a simple formula that enables you to measure and improve your “digital impact” quickly and easily. We call it The D Scale. Our 20 quantitative metrics can be applied by anyone to calculate their Digital Impact Score (max: 11.0).

We hosted a Digital Learning Session where we presented The D Scale formulas we use to score the digital impact of trade associations, NGOs and policymakers in Brussels. Take a look at the formula and different sets of results, and let us know if you want to get a D Scale of your own!