HOW TO FIX EU COMMUNICATIONS
IN THE CORONA CRISIS
We’ve been asking ourselves why the EU is not communicating better on COVID-19. Why have Russia, China and others been dominating the digital landscape? Why does the EU appear so slow and disorganised? And how can we help?
To get some answers, we invited the European Commission’s heads of strategic communications and social media, along with two communication experts and two journalists, to front an online panel. We were joined by over 60 guests in a live event called “Where’s the EU on COVID-19?”.
After the event, we boiled down the ideas from panellists and guests into three actions that would help the EU communicate better on COVID-19. You’ll see the three short recommendations below, and under each, our own thoughts (which are not necessarily endorsed by our panellists) on how to achieve them.
We thank our panellists for sharing their insights, and the attendees who sent along theirs.
Richard Medic and Filip Lugovic
Cofounders of The Right Street
3 ACTIONS FOR EU COMMUNICATORS
Tick one or more of the boxes to vote for the action(s) you think the EU should take. The most popular of the three recommendations will be the topic of our next live panel. Click here for an invitation.