How do you communicate in times of crisis?
We saw it in the pandemic, and we’re seeing it again now.
Communicating and advocating in times of crisis is harder in a digital age. When family updates, business advice and images of war can snugly coexist in our media feeds, it’s harder to make the right decisions.
We usually think of “crisis communications” as how we communicate when the organisation we work for is in crisis.
But there’s another kind of crisis communications. It’s when there’s a global crisis that might not directly affect your organisation, but that you can’t ignore because it has a personal impact on you, your family, friends and colleagues.
Climate. Pandemics. Wars. Energy security. There are now global crises coming and going all the time. How do we navigate this brave new world of crisis communications and advocacy?
We hosted an online panel on 29 March to share some experiences and lessons from communicating in times of crisis.
Katie Owens (Information & communications, DG SANTE, European Commission)
Natacha Rajakovic (Former spokesperson, OSCE & Office of Croatian president)
Andras Baneth (Strategic communications expert & trainer)
Cynthia Wee Neumann (Head of communications & public affairs, PostEurop)