We created The D Scale: Trade Associations Edition to help trade associations in Brussels score and improve their digital impact.

In June 2022, we updated the basic formulas for the various editions of The D Scale. The updates reflect a digital landscape that has seen huge changes in the last 12 months. Some digital spaces have become more crowded and competitive. Others, such as TikTok and podcasts, have presented new opportunities.

In 2021, we applied The D Scale formula to 20 Trade Associations, 20 NGOs and 10 Corporates in Brussels. To test our 2022 updates to the metrics, we’re applying the new formula to 20 trade associations, with offices in Brussels, that currently spend most on EU lobbying (source: LobbyFacts.eu).

Since 2019 we’ve created The D Scale editions with customised formulas for Members of the European Parliament, NGOs, trade associations and companies based in Brussels and worldwide.

We provide a free digital impact score to anyone who’d like to improve their digital impact. See the 2022 formulas here or contact me (Klym) for your free Digital Impact Score.

What’s #theDscale?

We designed #theDscale not to score performance, but to chart progress. Our scale shows the impact of any person or organisation (known as a digital “profile”) on their digital landscape. The final score (from 0 to 11) is calculated according to a customised formula developed by The Right Street. After manually extracting public profile data on a given day, we apply our formula and deliver a final score to the individual or organisation.

What’s “digital impact”?

Digital impact is hard to measure. It means different things to different people, and metrics can be easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.

For us, digital impact is the capacity and willingness to reach, engage and influence the people you care about. Digital impact enables us to build the reputation, trust and influence we need to shape the digital landscape.

We don’t need to be digital ninjas or social media gurus to achieve this. We just need to be willing to progress, regardless of our starting point.