Amanda Smit
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value
+61 (383) 76-62-84
121 King St, Melbourne VIC 3000, Australia


We’ve developed a formula that helps NGOs in Brussels to score and improve their digital impact.

We call it #theDscale: NGO Edition. It’s a simple way that NGO’s can track, learn from and improve how they communicate and advocate online.

In our MEP edition of The D Scale, we calculated the scores of the 10 political group leaders in the European Parliament. This time we’ve taken a sample of 10 NGOs, with offices in Brussels, that currently spend the most on EU lobbying (source:

We are not privy to how much these 10 NGOs spend on digital communication and advocacy activities – our scores are based only on the measurable Return (digital impact), and not the Investment made to achieve those returns (HR and budgets).

We provide a free digital impact score to anyone who’d like to improve their digital impact. We’ve created #theDscale editions with customised formulas for Members of the European Parliament, NGOs, trade associations and companies based in Brussels and worldwide.

CONTACT US today for your free score.

What’s “digital impact”?

Digital impact is hard to measure. It means different things to different people, and metrics can be easily manipulated. But if we don’t attempt to measure impact, we can never hope to learn from and improve how we communicate.

For us, digital impact is the capacity and willingness to reach, engage and influence the people you care about. Digital impact enables us to build the reputation, trust and influence we need to shape the digital landscape.

We don’t need to be digital ninjas or social media gurus to achieve this. We just need to be willing to progress, regardless of our starting point.

What’s #theDscale?

We designed #theDscale not to score performance, but to chart progress. Our scale shows the impact of any person or organisation (known as a digital “profile”) on their digital landscape. The final score (from 0 to 11) is calculated according to a customised formula developed by The Right Street. After manually extracting public profile data on a given day, we apply our formula and deliver a final score to the individual or organisation.