If you’re communicating or advocating on behalf of industry, a non-governmental sector or public institution, you know it’s very different to selling a product or service.

You’re in the business of selling a message, building awareness and managing reputations. Unlike B2C and B2B communications, your “end goal” is typically less relevant to your success than how you navigate the journey along the way.

In an increasingly complex and crowded digital landscape, rigid frameworks for developing marketing and communication strategies are obsolete. Today you must be agile enough to begin, accelerate or change direction quickly.

We created the TRS Roadbook to help you navigate the journey in six stages: clarifying your purpose, mapping the landscape, defining your voice, building a community, running campaigns and designing “peak moments”.

It’s a simple, proven way to get to where you really want to go.

On 28 April I hosted a learning session where I presented the TRS Roadbook and explained how to use it.

Want to be among the first to try an easier way to do communication strategies? Click the button below for your free and editable TRS Roadbook!

Richard Medic is author of the TRS Roadbook for communicators and The D Scale, a simple formula to score your digital impact.