When we make content for NGOs we want to tell a story and inspire the audience to take some action. How do we do that? Throughout the educational stories that bring emotions and value. Also, answering questions that catch our audience’s attention every day. That undoubtedly fetches success. But, there’s one thing more that work in our favour- careful planning. If you want to be a successful NGO storyteller, you must read our practical content strategy tips.

The beginning of the new year is the best period to take time and put effort into thoughtful planning of your content. Your organisation’s online reputation can hurt if you don’t post your content frequently. This may also happen if your communication isn’t clear. They may find that your mission and content don’t have much in common, which can be confusing, causing them to leave. 

#1 Start Planning What and How Often You’ll Post

The planning process may seem overwhelming at the beginning of the new year. But, don’t worry, we promise it gets easier with practice. The best way to start is to think about your general messages for this year and work your way down. It is also helpful to divide your campaigns into smaller tasks and plan them carefully. 

#2 Don’t Forget to Look at Last Year’s Metrics

It’s always good to look at last year’s metrics and achievements so that you can plan your content better this year. For example, with Google Analytics, you can check if your nonprofit blogging is attractive for the readers. And with social media metrics, you can see what content caught your follower’s attention. If you have a newsletter, focus on open and click rates. That will show you what was the most appealing to them and give you an idea of what direction you should go. 

#3 Think About Different Segmentations of the Audience and Create Target Personas

Think about your audience segmentation when you start planning a new content strategy. It is well known that not all messages are created for all target audiences. Think about different statements for new donors, volunteers, partners, etc.

The next thing you should do is to create target personas. This is a more detailed approach. Here you imagine an ideal supporter or donor of your organisation. Demographics for the supporters is essential. For example, what age, gender, education, and interests they have to be attracted to your content.

#4 Create Timeless Content 

Most of the time, creating content can be very time-consuming. And this is the main reason why you should make more timeless articles and social media posts. Articles with topics related to your field of work can be very well positioned on Google. If you write about the program benefits or tell your audience about essential topics- that can also be timeless content. The main point of creating evergreen content is to share it many times in the future.

#5 Make Content Calendar With Type of Content You Want to Post

Before you start making actual content, it is vital that you create a content calendar. It should be consist of important dates, types of content you want to produce, and channels where you’ll post them. Knowing what will you post in a few months from now will save your time and resources. Also, if last-minute creativity isn’t your thing, then planning is a much better solution. It will help you manage your time better and keep your messages cohesive and consistent. Besides, you need time to tell a good story – here it is, one whole year for storytelling, planned in a content calendar.

Follow These Practical Content Strategy Tips and Catch Your Audience Attention

Content marketing aims to answer questions people search on the internet every day. The way you create your content can match their answers. Once you catch their attention with the well-made content, you can expect them to take some real action. The best way to do that is to connect through meaningful content. That’s the way to make a strong bond and build trust. If you need more advice on strategic communications, social media and much more, contact us, and we’ll be glad to share our knowledge with you.