ChatGPT ads have arrived. And they’re here to stay. They may even become the most powerful way to reach your audience.
And the audience is already there. OpenAI reports 159 million monthly EU users of ChatGPT search – enough for the Commission to designate it a very large online search engine under the DSA, the same status as Google Search and Bing. Since late August, advertisers can reach that audience: ads now run in 31 European markets, matched to what people are asking about in the moment.
Join us for digital learning session to find out more about the ins and outs, and how to make the ads work for your organisation:
What we’ll cover:
- How the ads work: formats, contextual targeting, what advertisers do and do not see, what a campaign costs
- What is off limits for issue and policy advertisers, and where those lines are already being tested
- Our own read: where this is worth a budget line for associations and NGOs, and where it is noise
- Practical set-up if you want to test it: account access, creative specs, measurement
📍 Online
📅 October 15
🕕 15h-16h CET, with time for questions
For comms leads, digital managers and public affairs teams who are always on the lookout for more effective ways to reach their audiences.