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Articles in category: Strategy

  • April 12, 2022
  • Richard Medic
  • Strategy

Most communication strategies are a waste of time. Try the TRS Roadbook instead.

If you’re communicating or advocating on behalf of industry, a non-governmental sector or public institution, you know it’s very different to selling a product or service. You’re in the business of selling a message, building awareness and managing reputations. Unlike B2C and B2B communications, your “end goal” is typically less […]
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  • September 24, 2021
  • Goran Karanovic
  • Strategy

What do SEO, Charles Barkley, two packs of chewing gum and The Right Street Digital have in common?

It’s very hard for me to write without optimising the sentences with keywords on strategic places as I go along. Not optimising the title and the beginning of this paragraph makes the back of my mind restless. I want to write about Search engine optimization and why is it a […]
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  • May 15, 2021
  • Ana Skoric
  • Strategy

Linkedin: A smarter way to influence & advocate in Brussels

LinkedIn went live 18 years ago. That’s earlier than Facebook, although most of us didn’t join that early in the game. Why? Because we have all considered LinkedIn a dumping ground for old CVs. Well, those times are long gone. LinkedIn today has over 700 million members and just in […]
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  • January 11, 2021
  • Klym Ahrykov
  • Strategy

Planning a virtual event? Try our checklist!

If you’re communicating or advocating for a living, you already know that most of the events you host or attend in 2021 are going to be online. Here’s a checklist we hope can help. We know that organising a virtual event can be challenging. Producing a professional and dynamic event […]
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  • November 27, 2020
  • Goran Karanovic
  • Strategy

4 ways to improve your SEO that you can start today

You wouldn’t want to open a new bakery in the middle of the forest. We know that location is a key ingredient in the success of a business. And the digital equivalent to the location of your business is our ability to find you via search engines. Why is this […]
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  • May 25, 2020
  • Richard Medic
  • Strategy

Traditional ads or smarter ads?

In our many years of working with communicators from Brussels’ trade associations and NGOs, we have noticed they have one thing in common – they want to get the most out of typically limited communications budgets. This will especially be true during the economic crisis that comes in the wake […]
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  • May 14, 2020
  • Richard Medic
  • Strategy

How to fix EU communications in the Corona crisis

We’ve been asking ourselves why the EU is not communicating better on COVID-19. Why have Russia, China and others been dominating the digital landscape? Why does the EU appear so slow and disorganised? And how can we help? To get some answers, we invited the European Commission’s heads of strategic […]
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