Should we give another chance to X?

Break-ups hurt. And you never know whether it was the right decision. Now that the European Commission has abandoned using X for advertising, we are looking at its future in the EU bubble. Should we give another chance to X and what are the alternatives? See us answer below. What happened? X/Twitter ads – Commission […]

Pop, splat: The case for clear language in the EU bubble

You hear that? It’s the sound of the EU bubble bursting. For those communicating from and within the Brussels policymaking community, it is high time to cut out some bad habits and learn to communicate in plain language. Not only will it make communication more effective, our democracies may very well depend on it.

Content on Social Media is Speeding up – But is it a Good Thing?

Video and audio content on social media have been stepping up the pace. Platforms like Youtube and TikTok have seen a rise in sped-up content in recent years, including accelerated video speed and faster speech. The younger demographic in particular seems to have a need for speed, perceived to increase the sense of fun and excitement. Here’s […]

How TikTok Revolutionised the Political Landscape

Digital natives who have grown up side by side with social media are now coming of age – and they’re doing so in a time of unprecedented political upheaval. We have seen people mobilise like never before in the last few years. The Arab Spring, the Ice Bucket Challenge and #MeToo were maybe the first […]

Are you a Social Media Manager?

The Right Street is a Brussels-based EU communications and advocacy agency. Most of our work involves social media, so we’re looking for talented new colleagues to join our team – in Brussels, Belgrade, Mostar, or by remote. If you’re the social media or community manager we’re looking for, get in touch today. PROFILE: Proven experience […]

How to use Video for Social Media and Outreach

If you work in communications in the EU Bubble you’re likely to have seen your job description evolve quite a bit over the years. Some of the tools you use now are completely different to what you used at the beginning of your career. The rise in demand for video content has made the work […]

HOW TO WRITE FOR THE EU BUBBLE (TRS Learning session)

When you don’t write well in English, it’s hard to communicate and advocate in the EU.  Are you getting your message across, in an appropriate tone of voice and without obvious grammar mistakes, every single time you write? Probably not. But don’t worry, you’re not alone! To write well in English, you don’t need to […]

TRS ROADBOOK: an easier way to do communication strategies

In digital communications and advocacy, you must be agile enough to begin, accelerate or change direction quickly. This is why traditional frameworks for developing communication strategies don’t work anymore. If you’d like to try an easier way to do communication strategies, click below to get your free and editable version of the TRS Roadbook. 5 […]

How do you get a blue tick?

Twitter How do you get verified on Twitter? Get that blue checkmark that lets your followers know that your profile can be trusted? You can apply yourself, but make sure you qualify. These are the conditions Twitter officially says you have to meet: The blue Verified badge on Twitter lets people know that an account of public interest is […]

Why is Photonics less well known than Photophobia?

It’s not right that “photophobia” (fear of light) is googled more every day than “photonics” (science of light). How can there be more people who are afraid of light than people who are interested in the technology that harnesses it? So together with our friends at EPIC, we’re running a campaign to introduce more people to […]

MEP EDITION

Measuring the digital impact of Members of the European Parliament.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Subtract 0.1 for every hashtag found in latest post caption
0.5

Digital content

DESCRIPTION
Max.
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of name Google searches conducted in Brussels and home country
0.5
Website has newsletter signup or other email capture form
0.5

Accessibility

DESCRIPTION
Max.
Has a Contact area/box on website
0.5
Has a newsletter signup form on website
0.5
Replied to a public user question/comment on Twitter, Instagram or Facebook in last 7 days
0.5
Has a Wikipedia page
0.5

Trade Association EDITION

Measuring the digital impact of EU Trade Associations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/followers of Secretary General’s personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

NGO EDITION

Measuring the digital impact of EU Non Governmental Organisations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 104 interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of Secretary Generals personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

B2B EDITION

Measuring the digital impact of B2B companies in Europe.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Add 0.1 for every 1k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 followers connections to CEO’s personal profile
0.5
Add 0.1 for every 100 Page followers or Community members
0.5
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5

Web content

Branded content
Max.
Consistent audiovisual identity on all digital platforms
0.5
Published branded content on website or social media in last 7 days
0.5
Audiovisual content
Max.
Website includes a video featuring company and/or product/s
0.5
Published original video and or audio content on YouTube in last 30 days
0.5
Website & Newsletter
Max.
Website appears on first page of Google search in home country
0.5
Add 0.1 for every customer testimonial on website
0.5
Website has newsletter signup or other email capture torm
0.5
Sent out a newsletter in last 30 days
0.5

Digital tools

Advertising
Max.
Ran an ad campaign in last 30 days
0.5
Add 0.1 for every digital platform where an ad campaign has been implemented
0.5
Online events
Max.
Organised an online event for a community and/or prospects in last 30 days
0.5
Add 0.1 for every online event attended in last 30 days
0.5

THE CORPORATE EDITION

Measuring the digital impact of inhouse EU Public Affairs teams.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Description
Max.
Has a verified (blue tick) profile/page on Twitter, Facebook or Instagram
0.5
Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add O for everv tweet with 10+ interactions in last 7 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add o for every post with 20+ interactions in last 30 davs
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of the Head of Office persona Profile
0.5
Add 0.1 for every 200 Page Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in ast 30 davs
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 davs
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Website

Description
Max.
EU webpage appears on ist page of Google search (in Brussels) for company name
0.5
EU webpage has newsletter signup or other email capture form
0.5
EU office is mentioned on the company’s Wikipedia page
0.5

Digital content

Description
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on Youtube in last 30 days
0.5
Published live video and or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5