Richard Medic, Author at TRSD

TRS ROADBOOK: an easier way to do communication strategies

In digital communications and advocacy, you must be agile enough to begin, accelerate or change direction quickly. This is why traditional frameworks for developing communication strategies don’t work anymore. If you’d like to try an easier way to do communication strategies, click below to get your free and editable version […]

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June 6, 2022
Richard Medic
thedscale

The D Scale: we’ve updated our formulas to measure your digital impact

Over the past year, some digital spaces have become more crowded and competitive. Others, such as TikTok and podcasts, have presented new opportunities. To reflect a digital landscape that’s constantly changing, we’ve once again updated our formulas for the various editions of The D Scale. See the 2022 formulas below […]

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April 12, 2022
Richard Medic
Strategy

Most communication strategies are a waste of time. Try the TRS Roadbook instead.

If you’re communicating or advocating on behalf of industry, a non-governmental sector or public institution, you know it’s very different to selling a product or service. You’re in the business of selling a message, building awareness and managing reputations. Unlike B2C and B2B communications, your “end goal” is typically less […]

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March 21, 2022
Richard Medic
Announcements

How do you communicate in times of crisis?

We saw it in the pandemic, and we’re seeing it again now. Communicating and advocating in times of crisis is harder in a digital age. When family updates, business advice and images of war can snugly coexist in our media feeds, it’s harder to make the right decisions. We usually […]

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February 8, 2022
Richard Medic
thedscale

Are you curious about your digital impact?

Are you curious about your digital impact? We all like to think that our digital communications, advocacy or marketing activities have a genuine impact on our audience. But how do you know if you’re using the right channels and producing the right content? Chances are, you don’t. We created The […]

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Why is Photonics less well known than Photophobia?

It’s not right that “photophobia” (fear of light) is googled more every day than “photonics” (science of light). How can there be more people who are afraid of light than people who are interested in the technology that harnesses it?

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The #GooglePhotonics Challenge

I was introduced to the word “photonics” when I first met Carlos Lee in 2019. He said he wanted the word to become as well known as “quantum” is today. I’ve been thinking about how this might be done. Both words are associated with enabling technologies that have, in the last 50 […]

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September 5, 2021
Richard Medic
Creative

Does your audiovisual have an audio?

One day we’ll be able to smell, touch and taste each other on the internet. Until then we can only see and hear. How you look is important. How you sound is so much more. I see things all the time that are clever, inspiring or memorable. But I’m moved […]

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Request a miracle for Robert Schuman’s 135th birthday!

You may have heard last week that Robert Schuman, the Father of Europe and a devout Catholic, took another step towards sainthood. Pope Francis recognised the “heroic virtues” of Schuman just in time for his 135th birthday next week, 29 June. For the past few years, I’ve hosted #AskSchuman, an […]

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Ask me anything at #askschuman

Robert Schuman’s 134th birthday comes at a time when old white politicians are scarcely as important or influential as they used to be. He is therefore appointing 12 Europeans to answer questions at his annual appearance on Monday 29 June. Live tweeting Schuman’s spirit since 2015. Every year we host […]

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