Klym Ahrykov, Author at TRSD

Back on The Right Street

The summer is coming to an end, and we are all preparing for the réentrée. Yes, we will miss the August sun for sure. So, let’s soften that shock of back-to-school back-to-work days and get together for some drinks and a few bites. Meet up with your old friends and […]

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Sharp-shooting ads: The secret to targeting policymakers in Brussels

Communicators working for trade associations, NGOs or multinationals in Brussels usually have one thing in common – they want to get their message out to policymakers while maximising the impact of their limited ad budgets. Direct outreach through email and other means is considered to be borderline spam these days. […]

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Ready or Not: Let’s Talk About TikTok

Isn’t it just a bunch of silly dance videos and misinformation? The latest social media fad our kids are getting hooked on? Shortening our attention spans, with dodgy data security to boot? We are sure that you have heard some or even all of these criticisms when people in the […]

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October 12, 2022
Klym Ahrykov
thedscale

Digital impact scores of 20 NGOs in Brussels

We created The D Scale: NGO Edition (October 2022) to help NGOs in Brussels score and improve their digital impact. In June 2022, we updated the basic formulas for the various editions of The D Scale. The updates reflect a digital landscape that has seen huge changes in the last 12 months. […]

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How to use Video for Social Media and Outreach

If you work in communications in the EU Bubble you’re likely to have seen your job description evolve quite a bit over the years. Some of the tools you use now are completely different to what you used at the beginning of your career. The rise in demand for video […]

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June 21, 2022
Klym Ahrykov
thedscale

Digital impact scores of 20 Trade Associations in Brussels

We created The D Scale: Trade Associations Edition to help trade associations in Brussels score and improve their digital impact. In June 2022, we updated the basic formulas for the various editions of The D Scale. The updates reflect a digital landscape that has seen huge changes in the last 12 […]

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How do you get a blue tick?

How do you get verified on Twitter? Get that blue checkmark that lets your followers know that your profile can be trusted? You can apply yourself, but make sure you qualify. These are the conditions Twitter officially says you have to meet: The blue Verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be authentic, notable, and active. What does it mean?

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December 13, 2021
Klym Ahrykov
thedscale

Digital impact scores of 10 corporates in Brussels

We want to help corporates in Brussels to score and improve their digital impact. So welcome to our latest edition of #theDscale! In October 2021, we developed this new corporate edition of The D Scale by building on our existing formulas for trade associations, NGOs and B2B businesses. In our […]

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October 26, 2021
Klym Ahrykov
thedscale

The D Scale: NEW Edition for Corporate digital advocacy!

If you’re a corporation and want to measure the impact of your digital advocacy efforts, The Corporate Edition of The D Scale will help you do it without 3rd party tools or consultants. In Autumn 2021 we developed this new edition of The D Scale by building on our existing […]

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September 20, 2021
Klym Ahrykov
Announcements

Should your website be in WordPress?

Our experts answer! When it comes to building and managing websites, WordPress is the go-to CMS for most Brussels-based organisations. The consensus seems to be that multiple design templates, plug-ins for various functionalities and ease of uploading content save both time and money.

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