What to Expect in Graphic Design Trends: 2023

The area of graphic design has always been dynamic, with existing practises giving way to new ones all the time. As we step into the year 2023, it’s time to take a look at what’s to be anticipated in the field of graphic design. Minimalism, illustration, and daring graphics are probably going to be at […]

How TikTok Revolutionised the Political Landscape

Digital natives who have grown up side by side with social media are now coming of age – and they’re doing so in a time of unprecedented political upheaval. We have seen people mobilise like never before in the last few years. The Arab Spring, the Ice Bucket Challenge and #MeToo were maybe the first […]

HOW TO WRITE FOR THE EU BUBBLE (TRS Learning session)

When you don’t write well in English, it’s hard to communicate and advocate in the EU.  Are you getting your message across, in an appropriate tone of voice and without obvious grammar mistakes, every single time you write? Probably not. But don’t worry, you’re not alone! To write well in English, you don’t need to […]

Are you a WordPress Developer?

Are you a WordPress Developer and are you interested in working in a dynamic and creative digital marketing agency? Then keep reading and find out more about the company The Right Street and details about our WordPress Development job opportunity. The Right Street is a Brussels-based international communications agency working in the EU political space. […]

Are you our next Senior Digital Project Manager?

If you understand the Brussels bubble, enjoy social media and have 5 or more years of experience working in consultancies, agencies or corporates in Brussels, send us your CV and cover letter. Your responsibilities will include: • Planning digital campaigns from kick-off to final delivery• Managing the creation of digital content• Continuously assessing and improving […]

Slack vs Telegram

We test everything. This goes double for important things, like communication systems. Now, this table might seem like it’s just listing elements with no substantial differences, but guess what was the one thing that made us switch?Yes, we’re Slack-free now.

Linkedin: A smarter way to influence & advocate in Brussels

LinkedIn went live 18 years ago. That’s earlier than Facebook, although most of us didn’t join that early in the game. Why? Because we have all considered LinkedIn a dumping ground for old CVs. Well, those times are long gone. LinkedIn today has over 700 million members and just in 2020 saw an increase of […]

Is it all a bit too Digital?

I guess you have all seen the news bubbling over the past few weeks. “A European approach to excellence in AI” is now live. An attempt by the European Commission to stay at the forefront of artificial intelligence. So far we’ve seen artistic explanations, long Twitter threads breaking down the legislation for us, and even some serious criticism. We […]

Digital advocacy trends

Recently we had the pleasure to participate in a webinar organised by our friends at the Public Affairs Council where we were invited to talk about what we see as current trends in digital advocacy in 2021. There are many things that we think are important, but let’s try to compile them into a list. […]

Are EU Policymakers listening to you on Twitter?

Are EU policymakers listening to you on Twitter?Probably not. But you can change all that by applying our proven formula to reach, engage and influence policymakers on Twitter.  On 4 March 2021 we held our first digital learning session to help you connect on Twitter with policymakers. This session was organised for EU trade associations, NGOs […]

MEP EDITION

Measuring the digital impact of Members of the European Parliament.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post published in last 7 days
0.5
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Subtract 0.1 for every hashtag found in latest post caption
0.5

Digital content

DESCRIPTION
Max.
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of name Google searches conducted in Brussels and home country
0.5
Website has newsletter signup or other email capture form
0.5

Accessibility

DESCRIPTION
Max.
Has a Contact area/box on website
0.5
Has a newsletter signup form on website
0.5
Replied to a public user question/comment on Twitter, Instagram or Facebook in last 7 days
0.5
Has a Wikipedia page
0.5

Trade Association EDITION

Measuring the digital impact of EU Trade Associations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/followers of Secretary General’s personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

NGO EDITION

Measuring the digital impact of EU Non Governmental Organisations based in Brussels.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Divide Follower/Following ratio by 10
1.0
Add 0.1 for every 2k followers
0.5
Add al for every tweet with 104 interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of Secretary Generals personal Profile
0.5
Add 0.1 for every 200 Page/Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Digital Content

DESCRIPTION
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video content on YouTube in last 30 days
0.5
Published live video and/or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5

Website

DESCRIPTION
Max.
Website appears on first page of Google search conducted in Brussels
0.5
Website has newsletter signup or other email capture form
0.5
Has a Wikipedia page
0.5

B2B EDITION

Measuring the digital impact of B2B companies in Europe.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Twitter
Max.
Add 0.1 for every 1k followers
0.5
Add 0.1 for every tweet with 10+ interactions in last 7 days
0.5
Linkedin
Max.
Add 0.1 for every 100 followers connections to CEO’s personal profile
0.5
Add 0.1 for every 100 Page followers or Community members
0.5
Add 0.1 for every CEO or Page/Community post with 20+ interactions in last 30 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5

Web content

Branded content
Max.
Consistent audiovisual identity on all digital platforms
0.5
Published branded content on website or social media in last 7 days
0.5
Audiovisual content
Max.
Website includes a video featuring company and/or product/s
0.5
Published original video and or audio content on YouTube in last 30 days
0.5
Website & Newsletter
Max.
Website appears on first page of Google search in home country
0.5
Add 0.1 for every customer testimonial on website
0.5
Website has newsletter signup or other email capture torm
0.5
Sent out a newsletter in last 30 days
0.5

Digital tools

Advertising
Max.
Ran an ad campaign in last 30 days
0.5
Add 0.1 for every digital platform where an ad campaign has been implemented
0.5
Online events
Max.
Organised an online event for a community and/or prospects in last 30 days
0.5
Add 0.1 for every online event attended in last 30 days
0.5

THE CORPORATE EDITION

Measuring the digital impact of inhouse EU Public Affairs teams.

total score

11.0/11.0

Max.
The Right Street prediction point
1.0

Social media

Description
Max.
Has a verified (blue tick) profile/page on Twitter, Facebook or Instagram
0.5
Twitter
Max.
Follower/Following ratio divided by 10
1.0
Add 0.1 for every 2k followers
0.5
Add O for everv tweet with 10+ interactions in last 7 days
0.5
Facebook
Max.
Add 0.1 for every post with 20+ interactions in last 30 days
0.5
Instagram
Max.
Add o for every post with 20+ interactions in last 30 davs
0.5
Linkedin
Max.
Add 0.1 for every 100 connections/ followers of the Head of Office persona Profile
0.5
Add 0.1 for every 200 Page Community followers
0.5
Add 0.1 for every Profile or Page/ Community post with 20+ interactions in ast 30 davs
0.5
TikTOk
Max.
Add 0.1 for every post with 20+ interactions in last 30 davs
0.5
Other
Max.
Profile spotted on other community platforms (e.g. Reddit)
0.5

Website

Description
Max.
EU webpage appears on ist page of Google search (in Brussels) for company name
0.5
EU webpage has newsletter signup or other email capture form
0.5
EU office is mentioned on the company’s Wikipedia page
0.5

Digital content

Description
Max.
Published branded content on website or social media in last 30 days
0.5
Published original video and/or audio content on Youtube in last 30 days
0.5
Published live video and or audio content in last 30 days
0.5
Hosted a live virtual event in last 30 days
0.5
Advertising spotted on social media, Youtube or Google
0.5